Meet Doughmax
Taste the Doughnut, Not the Oil!
Want to know the secret ingredient for making a show-stopping doughnut? No, it’s not just the quality of the flour, the fancy flavours, or the fudgy filling—it’s all in the oil.
The global doughnut market size was valued at USD 46.91 billion in 2018. With that kind of coin, you could buy out every seat in the Sydney Opera House, for every performance, for the next 40 years.
It’s fair to say that Aussies love a good doughnut, and the influx of premium doughnut brands—with lavish layers of heavenly flavours, fillings, and towers of toppings—proves it. With so much fun to be had with these delicious round delicacies, picking the right ingredients that create a quality finish is crucial to getting a slice of this billion-dollar sector.
MOI International is no stranger to doughnuts and has been supplying key ingredients to many of Australia's most-loved doughnut brands and franchises for decades. They’ve spent years refining their fats and oils to achieve pillowy softness in the dough and the perfect coating on the outside and are excited to launch their first dedicated doughnut frying shortening: Doughmax.
Doughmax is a plant-based frying shortening that has a neutral taste, long frying life, and minimal oily absorption. Produced from RSPO certified Mass Balance Palm Oil, it has no additives or preservatives, is gluten free and non-GMO, giving it broad appeal, and its unique composition ensures that doughnuts turn out tender, fluffy, and oh-so-satisfying with every bite.
To celebrate the launch of Doughmax, MOI International is running a very special promotion. For every box of Doughmax purchased between now and September 30, 2024, you'll receive an entry into the draw to win a Vanrooy Doughnut Fryer valued at $12,000!* Head over to https://moiaustralia.com/doughmax-promotion, or call their team at (07) 3274 5837 to place an order.
Ready to put Doughmax to your Doughnut Test? Here’s a recipe that MOI Kitchen’s Guest Chef, Jack Mylott, put together using some of MOI’s crowd favourites (including Doughmax) for a zesty, show-stopping doughnut.
*Terms and conditions apply. See moiaustralia.com/doughmax-promotion for more details.